Deciding Between a Freelancer and a WordPress Development Company: A Guide


Hearing praises about WordPress is quite common, which could influence your decision to use this CMS for creating your website. If you’re leaning towards this, the next step is to find a trustworthy WordPress developer who fits your budget and schedule. This is a critical phase as it can significantly affect your entire project’s success.

When you begin your search, you’ll find two main options. You can either hire a freelancer or engage a WordPress development company.

Which is the superior choice? We can’t immediately guide you in one direction since both choices have their pros and cons. Ultimately, several factors may sway your final decision.

That’s why we’ve written this post, where we examine different aspects of the WordPress Agency vs Freelancer debate. We hope this comparison will provide a clearer understanding of what will serve your best interests in the long run. 

WordPress Development Company vs Freelancer: Factors to Consider Before Deciding 

Freelancers: Advantages 

Cost-Effective

Let’s start with something apparent: freelancers tend to charge less. There are a few reasons behind this.

Firstly, freelancers don’t have overhead costs like a WordPress development company. They don’t have HR managers, accountants, and other staff to pay. They also don’t have office rent, employee benefits, etc.

Secondly, the Internet has brought increased competition amongst independent professionals. Those who charge more may struggle to stay competitive. 

Greater Flexibility

Flexibility is another point favoring freelancers in the WordPress agency vs freelancer discussion. They strive to meet client needs and adapt to their requirements.

For instance, a WordPress agency has set operating hours. If an overseas client needs an urgent discussion over the weekend, it would likely have to wait until Monday morning.

On the other hand, freelancers are more willing to accommodate requests regardless of the day. 

Specialized Expertise

Depending on the complexity and scope of your project, this could be seen as an advantage or disadvantage. Typically, freelancers specialize in one particular area.

For example, they may be excellent front-end developers but might lack back-end knowledge. Therefore, if your task requires expertise in one specific area, a freelancer could be a good fit. 

Direct Communication and Trust

Another critical aspect of the WordPress Vs Freelancer debate is communication. With a WordPress agency, there’s a project manager acting as a go-between.

If the project manager lacks experience or efficiency, this indirect control and information exchange can slow down the process and cause bottlenecks. In comparison, you have a direct line of communication with a freelancer.

You can monitor their every move, ensuring deadlines are met and work is done to your satisfaction. This builds trust between you and the freelance WordPress developer, although it may consume more of your time that could be better spent managing your business. 

Freelancers: Disadvantages 

Limited Skillset

While a freelancer may excel in a particular area, they can’t be proficient in everything. As the saying goes, “Jack of all trades, master of none.”

So, if your project requires diverse skills such as front-end and back-end development, SEO, and server configuration simultaneously, we suggest opting for a WordPress development company that houses a variety of skilled professionals under one roof.

Inadequate Project Management Skills

Freelancers may fall short in the realm of project management, a point we can’t ignore in our WordPress agency vs freelancer comparison. In an attempt to maximize earnings, a freelancer might juggle multiple projects simultaneously.

If they fail to allocate appropriate time and effort to each task, it could negatively impact the final product’s quality or result in delays and missed deadlines. 

Project Completion Not Guaranteed

Working with freelancers carries inherent risk; you can never be entirely sure they will complete the task they’ve committed to. They could disappear without warning, leaving you in the lurch.

In most instances, there’s no legally binding document requiring freelancers to complete their assigned project or task, leaving clients powerless.

Imagine your hired freelancer abruptly quits. What’s your next step? You still need the work completed, prompting a potentially lengthy and laborious search for a replacement.

Even once you find a suitable substitute, they’ll need time to familiarize themselves with the previous freelancer’s work, resulting in further time and money wasted. 

Variable Quality

While many freelancers excel in their field, you may also encounter novices who lack familiarity with industry standards and best practices.

Consequently, the final product might not meet your expectations. This underscores one of the primary reasons to consider hiring a WordPress development company, which we’ll explore next. 

WordPress Development Company: Key Benefits 

Focused Project Attention and Effective Task Management

One significant advantage of partnering with a WordPress agency is the assurance that your project will receive undivided attention.

After placing your order, a dedicated manager will oversee your project from inception to completion, serving as a liaison between you and the development team while keeping you updated on progress and addressing any requests.

These project managers, experienced with numerous completed projects under their belts, adhere to proven workflows and management practices, providing a level of coordination few freelancers can match. The result? A high-quality final product, tailored to your specifications and delivered on schedule. 

Dependability

Another compelling reason to hire a WordPress development company is reliability.

Freelancers may leave you high and dry mid-project, forcing you to scramble for a replacement.

In contrast, established WordPress companies maintain a substantial pool of talented professionals equipped to handle complex projects. If a developer becomes unavailable, the management team can quickly replace them with another equally skilled professional.

This ensures uninterrupted development and timely project completion. 

Legal Protection

Business data is invaluable. The last thing you want is your sensitive information falling into the wrong hands. With freelancers, there’s no guarantee your project details won’t end up with competitors or cybercriminals, and you may have no legal recourse.

When you engage a WordPress development company, you sign a legally binding contract and non-disclosure agreement, protecting you from mid-project departures and data breaches. With white label WordPress development, you retain full ownership of the delivered code, without any mention of the development company. 

Broadly Skilled Talent Under One Roof

We’ve touched on this advantage in our WordPress agency vs freelancer discussion, but it bears repeating.

A company employs experts in various fields accustomed to team collaboration. This is particularly beneficial since businesses typically require comprehensive solutions. A website comprises front-end and back-end components and needs to be unique, user-friendly, and bug-free.

A web development company houses all the necessary WordPress expertise in one location, providing you with a visually appealing, thoroughly tested turn-key solution. You won’t need to scour the Internet for weeks searching for a suitable UX designer, then a front-end developer, then a back-end developer, and so on.

WordPress Development Company: Drawbacks 

High Costs

Indeed, it’s an undeniable fact that a WordPress development company will cost you more compared to a freelancer. This is primarily due to business overhead expenses such as employee salaries, benefits, multiple software licensing fees, and other compulsory outlays.

Furthermore, agencies typically prefer to hire experienced professionals who naturally command higher hourly rates compared to newcomers just starting their careers in WordPress development. 

Extended Response Times

Certain agencies have earned a reputation for subpar client service, often providing only one communication channel for clients. This can result in slower information exchange, leading to infuriating delays or miscommunications.

To Sum Up 

In conclusion, the decision to hire a freelancer or a WordPress development company for your custom WordPress web design largely depends on your specific needs and circumstances. While freelancers may offer a more cost-effective solution, they often come with potential drawbacks, such as unreliable delivery, variable quality, and lack of legal protections. 

On the other hand, a WordPress development company offers a broad range of skilled talent, focused project management, enhanced reliability, and legal safeguards, albeit at a higher cost. 

Remember to weigh these factors carefully to make the best choice for your custom WordPress web design or development project.